Objective

Venturithm was created to help early entrepreneurs, students, and educators simulate real business scenarios. The founder, a university professor, wanted a platform where users could input financial, operational, and strategic assumptions and instantly see how their venture would perform over time.

The concept behind Venturithm was powerful, and the early prototype provided a solid foundation to build on. As the platform grew, it became clear that the user experience needed more structure to support the increasing number of inputs, steps, and interactions. The original layout made it challenging for users to navigate the process smoothly and understand the simulation outputs at a glance, creating an opportunity to refine the flow and introduce a clearer, more intuitive interface.

The goal of LOOPSIO’s collaboration was to transform this early technical build into a cohesive learning tool with intuitive flows, clear visual communication, and a scalable structure fit for academic programmes and entrepreneurship training.

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What We Delivered

A Complete UX Redesign for Clarity

Venturithm’s initial version concentrated many inputs into one extended form, which made the process difficult to navigate. LOOPSIO redesigned the entire flow, transforming it into a clear, structured sequence that guides users step by step and aligns with the way entrepreneurs naturally articulate and model their businesses.

• Reorganised the full venture-creation process into logical stages
• Streamlined data entry into intuitive sections such as team, costs, production, outputs, and assumptions
• Replaced scrolling pages with clear progression indicators
• Eliminated hidden menus and confusing pop-ups, making all actions visible and predictable

A Scalable Design System

Venturithm began with a functional prototype but did not yet have a unified visual identity or design framework. LOOPSIO introduced a complete design system to ensure clarity, consistency, and long-term scalability.

• Component library (buttons, cards, fields, spacing rules, layouts)
• Visual hierarchy for information-heavy screens
• Clear patterns for error states, empty states, confirmations, and notifications
• Foundations that allow future features to be added without redesigning the full application

Visualisation of Complex Simulations

The heart of Venturithm is a mathematical simulation model. The challenge was making results digestible and meaningful.

• Visual graphs showing revenue, profit, cost structures, and venture performance over time
• Combined graph-and-table views to support both visual and analytical learners
• Dynamic result pages allowing users to compare scenarios and track changes

Collaboration and Multi-User Functionality

As Venturithm was tested across universities, the need for teamwork features grew.

• Version history allowing multiple iterations of the same venture
• Ability to invite collaborators with different permission levels
• Commenting threads for teams working on the same simulation
• Sharing functionality that supports peer review and teaching environments

Platform Completion and New Phase Enhancements

Across three phases, LOOPSIO progressively expanded the product:

• Phase 1: Restructuring user flows, early UI clean-up, data input navigation

• Phase 2: New features for collaboration, simulation comparison, and advanced parameters

• Phase 3: Finalising onboarding, refining the landing page, integrating improved simulation code, and preparing the product for onboarding institutions

Our Approach

Collaborative, Iterative Design

The designer worked hand-in-hand with the development team, delivering screens weekly to match implementation speed. Because Venturithm is a deeply technical tool, we ran multiple design-discovery sessions with the founder to understand the financial logic behind each input.

User-Centric Thinking

We tested the early prototype internally to identify friction points:

• Where users hesitated
• Where information was unclear
• Where navigation broke the flow
• Where cognitive load was too high

This guided the redesign and ensured the platform was accessible even for users without a background in finance.

Flexible Foundations for Future Growth

Because the founder planned additional features for later phases, we designed a structure that could grow without major redesigns. This ensured long-term sustainability and reduced future development costs.

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Challenges We Overcame

• Translating a highly technical, academically rooted simulation into an intuitive user experience
• Designing a complete interface for a product with no prior design system or visual hierarchy
• Understanding a complex domain without slowing developers or the client
• Balancing multiple phases with tight time windows and parallel development
• Organising large amounts of interdependent data without overwhelming users
• Ensuring the product was ready for academic pilots with real students and educators

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Results

• A transformed platform that is significantly easier to use, navigate, and understand
• Positive feedback from university users who rated the new interface clearer and more supportive
• Increased adoption, with more institutions interested in piloting the platform
• Stronger simulation interpretation thanks to visual graphs and structured result displays
• A scalable and cohesive product ready for real-world teaching environments
• A design foundation that supports long-term expansion without extensive redesign

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Conclusion

Venturithm showcases LOOPSIO’s ability to bring clarity to complex products. Through thoughtful UX, consistent UI, and close collaboration with both developers and the founder, we turned a technically heavy simulation tool into an approachable and scalable platform.

It is now a product capable of supporting students, educators, and early entrepreneurs as they explore real venture modelling. Venturithm stands as an example of how LOOPSIO transforms early prototypes into professional products that balance usability, technical depth, and long-term scalability.

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