
JustPass
Digital Loyalty & Wallet Integration
Faheem Abdusathar
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Digitising Local Loyalty for Seamless Customer Rewards
Objective
JustPass, founded by Faheem Abdusathar, set out to modernise how local businesses manage loyalty programmes. The goal was to replace traditional paper stamp cards with digital loyalty passes that customers could store directly in their mobile wallets.
Before partnering with LOOPSIO, the founder managed the programme manually, creating and uploading each loyalty card by hand for every business client. Although effective in the early stages, this approach became increasingly time-consuming and unsustainable as demand grew.
The collaboration with LOOPSIO aimed to automate this process, enabling the instant generation and customisation of digital loyalty cards without any need for coding or manual design work. The long-term vision was to create a contactless loyalty solution that could support not only stamp cards and coupons, but eventually point-based and prepaid programmes as well.

What We Delivered
- Developed a web-based admin portal that allows the founder to onboard new businesses, manage loyalty programmes, and configure digital passes quickly.
- Implemented customisation tools enabling business owners to upload logos, select colours, and design loyalty cards through an intuitive interface.
- Automated the creation and management of digital passes, transforming hours of manual work into a fast, code-free process.
- Integrated Apple Wallet (PassKit) and Google Wallet, allowing customers to collect and redeem rewards directly from their phones.
- Built a scalable backend using Firebase for event logging and MongoDB for data management, ensuring long-term flexibility and support for future features like analytics and premium plans.
Our Approach
The development process was guided by a rapid build-and-validate approach, focusing on delivering a reliable system that could be tested and improved in real-world conditions.
LOOPSIO worked closely with the founder to map his existing manual workflows and translate them into digital automation. The team designed a self-contained user journey where businesses could independently manage their loyalty programmes. When a customer scanned a QR code to redeem a coupon or collect a stamp, the system automatically updated the internal database, sent notifications to the user’s wallet, and reflected the transaction in the business dashboard.
Throughout the 10-weeks project, LOOPSIO maintained an iterative process, implementing continuous improvements based on feedback while ensuring clear communication and structured project management.
Challenges We Overcame
- New Technical Domain: Building digital passes for Apple and Google Wallet required rapid learning and experimentation with new APIs and standards.
- Expectation Management: The founder was highly engaged and provided continuous feedback, requiring strong communication and alignment to maintain focus on core objectives.
- Balancing Simplicity and Functionality: The team designed a system that remained intuitive while still supporting detailed customisation and scalability for future growth.
Results
- From Manual to Automated: Reduced loyalty card creation time from hours to minutes, enabling efficient scaling across multiple businesses.
- Faster Onboarding: Businesses can now set up programmes instantly through a guided web portal.
- Seamless User Experience: Customers can redeem offers and collect rewards with a single QR scan, directly in their mobile wallets.
- Real-World Impact: The first live test launched successfully in a local restaurant, showing how quickly the system moved from build to use.
- Foundation for Growth: The infrastructure now supports advanced analytics, future loyalty models, and premium access options for business clients.
Conclusion
For LOOPSIO, JustPass was both a technical milestone and a collaboration success story. In just ten weeks, the team turned a manual, time-intensive process into a scalable digital platform ready for growth.
The project marked LOOPSIO’s first experience integrating Apple and Google Wallet technologies, expanding the company’s expertise in contactless systems and real-world commerce solutions.
JustPass embodies LOOPSIO’s mission: turning a founder’s hands-on idea into a smart, automated system which is built with precision, collaboration, and long-term scalability in mind.
